What You Need to Know About Facebook for Business Today
It is August 2014, Facebook is changing every day, and you need to be aware of how you can and should use this important marketing tool for your small business.
Incorporating some helpful wisdom gleaned by the panels of experts who shared their knowledge at these events, we will answer some commonly asked questions about Facebook for business:
I do not have a Facebook page for my business, should I create one?
Absolutely! You know your competition is on Facebook, so you had better be too. Wait, not sure if your competition is really using social media? Get Googling and find out! Type your competitor’s name into a search engine, followed by “Facebook,” and see what pops up.
Researching other business’ pages will not only let you know who is doing what, but you can also determine benchmarks for your success, and gain some great social media tactics and ideas for your own page!
I have a Facebook Business Page with fewer than 1000 “likes,” should I still be spending time there?
Definitely. Even if you don’t have a significant amount of likes, that certainly doesn’t mean your social media audience should be ignored. Generally, your Facebook fans are actually your most loyal customers, so engaging with them can mean the most return on your investment.
Engagement also can improve customer retention. Everyone likes positive feedback, and Facebook is a terrific two-way street for feeling the love!
You know how good it feels when customers or clients “like” your posts and updates, so don’t be stingy when it comes to liking the comments and suggestions from your biggest fans. You’ll demonstrate to everyone that you’re really listening, and we all know how important that is during any conversation.
I have no engagement on my Facebook page, what should I do?
Using Page Insights from your Facebook analytics tools, try to determine which posts you make get the most play, and which do not. Then, tweak accordingly!
Typically, posts with accompanying images do better, but that’s not always the case. Sometimes, a direct, authentic greeting from a small business owner (“Good morning, Huntington!”) can trump any well-thought-out, over-strategized marketing ploy. Know your audience, and play to your strengths.
And why not ask your employees for promotional ideas? As your businesses’ first point of contact, they will probably offer a fresh and interesting perspective, while appreciating being valued as marketing consultants.
Here Are Our Top 7 Reasons Why Facebook is Still a Good Idea For Business:
- Facebook has over ONE BILLION active users
- Facebook users check their News Feeds from their PCs, mobile phones and tablets up to 14 times a day
- Facebook’s newest members are between 45 – 65
- Facebook still drives website traffic
- Facebook pages turn up in Google searches ALL THE TIME
- Facebook now has more than 30 million small businesses with active pages
- 1 million of them are using Facebook advertising at least once a month
Here is what you MUST do if you are going to stay on Facebook:
- Pay to play – $5 per week for promoted content, $1 per day for page likes
- Be personal and authentic. Let your brand’s voice come through
- Connect with Western Slopes
- LIKE, SHARE, and COMMENT on Western Slopes’ content. The more engagement on a post, the more widely it is seen by others. Spread the love…social media is social!
We’d like to hear from you…How is Facebook affecting your business’ marketing strategy?
Share your small business Facebook questions, concerns, and success stories in the comments below!